Howard Schultz, president of Starbucks, in his book Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time, challenged business owners to
“Care more than others think wise. Risk more than others think safe. Dream more than others think practical. Expect more than others think possible.”
We believe that businesses, especially the small, but mighty, operate as much from heart as from a business plan, balancing the need for developing a thriving community of customers and peers with maximizing profits, boosting problem solving abilities with opening up new markets, all the while realizing new insights and developing new habits. We operate with the principles of collaboration, community and questioning for growth at very heart of what we do.
Interested? Read on.